It’s obvious. A package is never the product. But with luxury paper processing, things change. Luxury packaging helps you to present yourself in the best way, it can improve sales, can even acquire a life of its own, distinct from that of the product itself.
Who can say they’ve never kept a nice sturdy shoebox, or the packaging of a perfume or of a pair of glasses? If it happens (and it does happen) it means that they are well made.
This is what luxury paper processing is for. To create beautiful objects, to increase the value of what they contain and communicate that of the brand, its authority, its style.
It can be luxury packaging for jewellery, luxury packaging for liqueurs, couvettes for wine, couvettes for designer objects or for product presentation, the cover of a catalogue or a company book, a binder, a display or a folder. Anything.
Luxury paper processing is a highly specialised craft, combining printing skills, knowledge of the infinite combinations of materials/finishes, and creativity. Of course, after all, it’s still a box. But artfully crafted. And it shows.