For some it’s just a box. For us, it’s luxury paper processing.
When the packaging is worth the product. And vice versa.
It’s obvious. A package is never the product. But with luxury paper processing, things change. Luxury packaging helps you to present yourself in the best way, it can improve sales, can even acquire a life of its own, distinct from that of the product itself.
Who can say they’ve never kept a nice sturdy shoebox, or the packaging of a perfume or of a pair of glasses? If it happens (and it does happen) it means that they are well made.
This is what luxury paper processing is for. To create beautiful objects, to increase the value of what they contain and communicate that of the brand, its authority, its style.
It can be luxury packaging for jewellery, luxury packaging for liqueurs, couvettes for wine, couvettes for designer objects or for product presentation, the cover of a catalogue or a company book, a binder, a display or a folder. Anything.
Luxury paper processing is a highly specialised craft, combining printing skills, knowledge of the infinite combinations of materials/finishes, and creativity. Of course, after all, it’s still a box. But artfully crafted. And it shows.
Perfection is a matter of paper processing.
Can you imagine a Chanel no. 5 sold unpackaged, or leaving an Apple Store with the latest iPhone without its packaging? There are brands that invest hundreds of millions in packaging. And if they do, it’s not just because you need a box.
To each his own packaging.
There are plenty of ways to design a pack. It can be made up of a bottom and lid, have special joints, be square, rectangular, circular or elliptical. It can be reinforced to contain heavy and delicate products (such as a bottle of fine wine) or have housings, moulded parts and even drawers.
Packaging wants to dress up too.
A classic of luxury paper processing is the cardboard hatbox. To make it unique we can cover it both internally and externally in coloured paste, pearl and embossed paper, or in velvet (for a vintage touch) or even in canvas with a thousand textures of your choice. For sensations that are pleasing to the eye and the touch.
True luxury is being able to choose.
Whether you need small or large quantities, you can make your packaging unique with glossy, matte or thick varnishes, with hot decorative finishes in gold, silver or copper, with embossing, with scratch-resistant or soft touch lamination, with special colours and with magnet, door or hinged closures. Not for nothing we call it luxury paper processing.
“We will build it together. One detail at a time.”
It will be fun and exciting. We will consider all the possibilities, choose the materials and processes. We will experiment with shapes, colours, coatings, varnishes, and various treatments. And in the end, we will find the perfect combination.
