A brand new integrated communication agency.
And already with over 40 years of experience.
Call it, if you will, evolution.
We are proud to be a company that handles integrated communication. From that very first day, many years ago, so many things have changed. We have learned to print, to work with graphics and photography, to make videos and to set-up trade fairs. We have studied marketing, web-marketing and e-commerce. We’ve thrown ourselves into social networking and we’ve even opened a publishing house. And this is just the beginning.
There once was a company.
Which then became two.
Which then became a single brand.
It would take too long to tell you in detail how we arrived from typography to integrated communication. So, we have tried to summarise our journey in a few important stages. Enjoy.
Timeline
The magnificent 7 and the little typography workshop
7 friends take over a family-run typography workshop in San Zeno sul Naviglio. Printing begins with movable lead type, just like in Gutenberg’s day. And Grafica Sette is established.
The first move
Farewell old Gutenberg
A world in 4 colours: the second move
The business moves again, this time to its permanent location. To celebrate, a huge 70×100 four-colour offset printing press is installed.
Make way for the computer
Grafica Sette is the first typographer in Brescia, and its province, to implement a computerised system for estimating and controlling production flows.
We need space
The company is growing, the workload is increasing, and new people are being employed. There is never enough space, so the production area is increased to comfortably accommodate everyone.
The first monumental change
Printing presses are no longer managed by hand, computers take care of them. Thus, Graphic Service is born, the high-tech service dedicated to prepress.
The second monumental change
The company sees the arrival of the first CTP (Computer to Plate) press, to replace all manual plate-making work in one fell swoop.
The first ‘green’ transition
The company’s new photovoltaic system comes into operation. 150 kW of green power, all dedicated to the production department, and all zero impact.
Boxes aren’t what they used to be
The company takes over a paper processing laboratory specialising in the production of luxury packaging. And the customers show their appreciation.
The second ‘green’ transition
From one to two
In order to offer Grafica Sette’s customers integrated communication services, Seven Media Lab is created, a business network that becomes an independent agency the following year.
Publishing
Printing so many books makes us want to publish them too. Thus, EPTA Editions is born, Grafica Sette and Seven Media’s publishing house.
Even more digital. Even more green
The digital printing department is upgraded to handle shorter runs and further reduce the use of chemicals.
Green light
One after the other, all the old lightbulbs and neon lights are replaced with LED lighting systems. Less consumption, more sustainability.
Seventyseven. Like before, but more than before.
Sometimes the simplest idea is also the best. Thus, Seventyseven is established, more than an integrated communication agency, it’s a new way of communicating. Seeing is believing.
